Nike: London Youth Games

Nike London commissioned Director/DoP James Medcraft and director Toddy Stewart  to lead the motion shoot, and photographer Tom Sloan captured portraiture and group shots the London Youth Games main launch campaign.

The large-scale shoot features prominent London celebrities and athletic figures like Jadon Sancho, Alex Scott, Jordon Ibe, Perri Shakes-Drayton, Julie Adenuga, Michael Dapaah, Ryan Sessegnon, and Tammy Abraham.

Colaborators: Art Director: Marina Ansell Head Makeup: Dorita Nissen, Hair:Regina Meessen, Set Design: Jo Mooney Post Production: Picture Farm NY