Digital & Socials


Nike : Believe Campaign

AKQA and a team of talented image makers collaborated with Nike to stay on top of its World Cup game!

The Nike Football “Believe” campaign unearthed and celebrated the self-belief that lies within a handful of the world’s best players: Neymar Jr, Cristiano Ronaldo, Kylian Mbappé, Eden Hazard, Kevin De Bruyne and Harry Kane.

In-depth interviews with each player revealed deep and unique insights as the springboard for their individual story. These were brought to life via an array of film, and photography that played out on Instagram, across athlete and Nike channels – hours before each player took to the pitch across the month of the tournament.

Fernando Gayesky shot (Film) and Marcus Smith (Photography) during various shoots in Paris, and Madrid.

Collaborators: AKQA Creative Teams, Nike Football team, Fernando Gayesky, Marcus Smith, Gartzen Martinez, & Alex Caparros



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