Experiential & Launch Event


Secret Speyside Event

Vadim Grigorian and Mr Duke collaborated on this global product launch event for Secret Speyside, a unique collection of rare single malts from hidden distilleries in Scotland. Chivas Brothers commissioned Vadim and team to create a concept and deliver all elements of the event from graphic design, invitations, catering, venue decor, performance artists, poets, gifting, presentation boxes, sampling kits and the execution of the events for select groups over a 2 day period. The event and all the elements were subsequently reproduced for similar events throughout the world for the Pernod Ricard group. 

Collaborators: Chivas Bros Brand Manager, PR and events teams, Creative Concept Vadim Grigorian, Creative Execution James Stewart & Ryan Board, Performance: Dante or Die, Catering Ghilie Basan, Decor: Joanne Mooney & Phung Apeadu


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